STARWOOD REPORTS FOURTH QUARTER 2010 RESULTS

WHITE PLAINS, NY, February 3, 2011

(NYSE: HOT) today reported fourth quarter 2010 financial results.

– Starwood Hotels & Resorts Worldwide, Inc.

Fourth Quarter 2010 Highlights

􀂃

special items, EPS from continuing operations was $1.08.

Excluding special items, EPS from continuing operations was $0.52. Including

􀂃

Adjusted EBITDA was $269 million.

􀂃

Including special items, income from continuing operations was $206 million.

Excluding special items, income from continuing operations was $99 million.

􀂃

in constant dollars) compared to 2009. System-wide REVPAR for Same-Store

Hotels in North America increased 10.2% (9.7% in constant dollars).

Worldwide System-wide REVPAR for Same-Store Hotels increased 10.1% (10.3%

􀂃

2009.

Management fees, franchise fees and other income increased 13.0% compared to

􀂃

approximately 100 basis points compared to 2009.

Worldwide Same-Store company-operated gross operating profit margins increased

􀂃

10.1% (10.9% in constant dollars) compared to 2009. REVPAR for Starwood

branded Same-Store Owned Hotels in North America increased 9.1% (8.1% in

constant dollars).

Worldwide REVPAR for Starwood branded Same-Store Owned Hotels increased

􀂃

basis points compared to 2009. Adjusted for a non-recurring item recorded in 2009,

margins increased approximately 170 basis points.

Margins at Starwood branded Same-Store Owned Hotels Worldwide increased 30

􀂃

compared to 2009.

Operating income from vacation ownership and residential increased $13 million

􀂃

contracts representing approximately 8,000 rooms and opened 23 hotels and

resorts with approximately 5,700 rooms.

Read More:During the quarter, the Company signed 37 hotel management and franchise