Few takers for Tavern on the Green

Here is an interesting situation. The lease for the space that Tavern on the Green occupies in Central Park is over. Bidders were lining up, however it appears that a lot a dropping out. If the current owners do not win the bidding contest could the restaurant survive in another location? Tavern on the Green is a brand, but can it handle a change in venue. What part of the "Brand" is the location?